Azalaïs is a cultural management company who offer their services to public and private institutions, based in Girona, Spain. Their aims are to recover, preserve and protect both tangible and intangible heritage. The name Azalaïs comes from a historical female troubadour, who offered a new viewpoint on personal experience in her poems. Azalaïs took this name to identify themselves with personal interpretation, and to reflect their service to society.
For their image identity I used the essence of the classical A to establish a solid base. I added a personal viewpoint by using the diaresis (two dots above the i) as part of the structure.