Poppy is a children’s clothing brand with a difference. Each season a new set of fabric is designed with illustrations based on the story of a little girl called Poppy and her dog Fred. All the illustrative work is designed by Bryony Richardson.

When children wear Poppy clothes they enter Poppy and Fred’s world, a world of innocence and simple play, such as making autumn leaves fly, preparing birthday parties full of games and decorations, or having a nice ice cream at the seaside.

From this concept I designed the brochure, mixing the lifestyle photo shots together with illustrations from the story. This way, children, Poppy, Fred and others are seen enjoying the same experiences together, showing the buyer the happy world a child can enter by wearing these fantastic items of clothing.

I undertook this work on a freelance basis, working directly with the client.